LAURENCE DESARZENS IST DIE NEUE PRÄSIDENTIN VON SWISS MUSIC EXPORT

Die in Genf geborene Kulturmanagerin Laurence Desarzens (Bild) ersetzt Balthasar Glättli an der Spitze des Vereins Swiss Music Export (SME). Glättli war seit 2014 Präsident; er will nun noch mehr Zeit seinen politischen Aufgaben widmen. Swiss Music Export (SME) ist die Schweizer Organisation für den Export aktueller Popmusik.

Foto: © BAK, https://www.schweizerkulturpreise.ch/awards/fr/home/musik/musik-jury/laurence-desarzens.html

Swiss Music Export (SME) ist ein Verein, der von der Schweizer Kulturstiftung Pro Helvetia, der Stiftung Phonoproduzierende, der Fondation SUISA und der Schweizerischen Interpretenstiftung SIS getragen wird und eng mit der Fondation CMA zusammenarbeitet.

Laurence Desarzens

Laurence will already be familiar to quite a few of our esteemed readers. Born and raised in Geneva, she brought the Young Gods to international attention as their early manager. She was subsequently responsible for shaping the programming of venues like Moods and Rote Fabrik in Zurich, and Kaserne Basel. She did pioneering work in the area of digital streaming and, from 2016 to 2020, she was the director of the Haute École de Musique HEMU in Lausanne. Laurence is chair of the jury of the Swiss Music Prize by the Federal Office of Culture. She is also the president of the festival association Les Créatives and has acted as the vice president of Swiss Music Export since 2019.

One of the first tasks Laurence Dezarzens will be involved with is the launch of a new Swiss Music Export campaign, «Starting Over». The campaign is designed to support Swiss artists in their endeavours to recharge their careers during and after the corona crisis. The campaign will support digital marketing campaigns via music and video streaming services as well as the production of digital presentation packages in order to counteract the absence of festivals and showcases.

The structure of Swiss Music Export will remain unchanged, with Jean Zuber continuing as Managing Director. 

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Mehr:

https://swiss-music-export.com/2020/10/07/laurence-desarzens-is-new-sme-president

Kontakt:

https://swiss-music-export.com/infos/info-desk-sme

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